I’m a Senior UX Designer with over 8 years of experience creating intuitive, user-centered digital experiences. I’m passionate about user research and have a deep understanding of customer needs and behaviors, which I use to inform my designs.

Prototyping, testing and design workshops are my specialties. I use tools like Sketch, Figma, and InVision to bring my concepts to life and validate my designs through UX workshops and focus groups. I have a proven track record of effectively managing stakeholders and communicating design concepts to cross-functional teams. My past experience as Frontend Developer have always helped me in the handover and development phases within any coding team.

Throughout my career, I’ve worked on a variety of projects, including mobile apps, websites, and software systems. Some of the clients I have been working for includes: Vans, Northface, Timberland, Nevion, Careem, Lloyds Banking Group, Azzurri Group, RMS, IAG Cargo, Laundrapp, Worldremit and Robert Walters Recruitment.

Senior UX Designer for VF Corporation (jul 2022 – Sep 2022)

VF Corp Client (Vans, TNF and Timberland).
User Research, User Journey Mapping, Information Architecture, Content Model and UX Recommendations.

UX Lead for Nevion (Oct 2021 – April 2022)

Redesigned full sections of the Nevion Broadcasting Web application:

• Panel and dashboard integration.
• Matrix features
• Onboarding experiences

Low fidelity and wireframes and flows designed in Axure software.
Higher fidelity wireframes designed in Sketch and Figma.

Run UX meetings and review sessions on the client side, working with final end-users (Nevion broadcasting architects).

Updated the Nevion Design System with all the new components and new Design screens (Sketch + Abstract for version control)

UX researches and Competitor analysis developed on Miro boards.

UX Lead for Careem (Feb 2021 – August 2021)

Developed 3 design concepts derived from Careem’s brand purpose that
ultimately deliver on the value proposition of the SuperApp.

Designed a solution for helping users discover and increase cross
vertical activities, and natural ways of handling Loyalty and Pay.

I conducted 6 design sprints remotely, using Mural, outlining future
developments and directions regarding the UX phases.

I conducted User Testing sessions, remotely (Zoom).

UX/UI Senior Designer for Laundrapp (May 2020 – July 2020)

User testing and Prototyping
Rebranding Design
UI Design

UX Specialist on client WorldRemit (March 2020 – May 2020)

Design Sprint facilitation
UX Research
UI Design

UX Lead for Azzurri Group (November 2019 – April 2020)

Rapid prototyping
High fidelity prototyping
User flow charts
Focus Groups
Guerrilla User Testing
UI Workshops

UX lead, for Lloyds Bank Group (November 2018 – October 2019):

User Study and Research
Design for Accessibility
User Data Analysis
User Testing
Heuristic Evaluation
Wireframes Design
High fidelity prototypes
Design Animations
Stakeholders MGMT
Design Workshops

UI Designer,  for Resource Solutions (July 2018 – October 2018):

UI Design high fidelity tablet prototyping

(March 2013 – Feb 2023)

Highly experienced and results-driven senior UX designer with over 8 years of experience in creating intuitive and user-centered designs for web and mobile applications. Proven track record of leading cross-functional teams and delivering successful projects on time and within budget. Strong skills in user research, including conducting interviews and usability testing.

Since I graduated in industrial design in 2013, I immediately embarked on a web design career.
After a year of internship at Mediatria in Milan (Digital Agency Studio), I started creating websites and Branding projects for small and medium clients.
During these years I have been also freelancing, via Razorfish Agency, for Sky TV streaming online services, working in email design products for sports and film/series services.
When I moved to London in 2017, I worked on a five months UX project for Joon L.t.d (an italian Digital Startup).