Pay at table

Azzurri Group – Pay & Order at Table Mobile Web App

Role: UX Lead (Sep 2019 – Apr 2020)

The Azzurri Group is a market leader in the Italian casual dining sector, operating ASK Italian, Zizzi and Coco di Mama.

The Group employs nearly 6,000 people, serving over 15 million meals a year in our growing estate of over 250 restaurants and shops. Azzurri’s core brands ASK Italian and Zizzi, are highly complementary, appealing to a broad customer base and lending themselves to different occasions.

Challenges

In the UK the average waiting time when asking the bill is around 11 minutes.
Knowing this, the goal of the project has been to reduce this payment time window, and give the opportunity to the customers to order and pay directly from their devices.

This project started at the end of 2019 and was imagined to speed up the order and payment process and get more customer information through loyalty strategies.

During the Pandemic we started to see new potential we didn’t see before. Our product was helping to follow the Covid restrictions policies, cause the customer could order directly from the online menu, using the browser on their mobile device.

No apps to download (that was a big fraction point when we studied competitors market), just a QR code to be scanned or a simple URL to be typed in, to access the WebApp.

Data flow (mapping out all the actors involved when opening and closing an order).

Mapping out Data flow solutions for our product.

Guerrilla Testing & Low Fidelity study

After the first rounds of User Research we decided to test our low fidelity ideas, to check the state of our considerations asking directly to the final users, Zizzi’s customers.

Scan QR Code

Select Payment Method

Scan Card

Confirm Payment

High Fidelity Prototyping

Once the low fidelity testing outputs have been analysed, I finally moved to design the High Fidelity Prototypes. Created first on Sketch, then migrated to Figma in a second moment.